Chelsea is currently on the lookout for a new principal sponsor for their jerseys, aiming to secure a deal for the 2026-27 season. The club is said to have adjusted their initial financial expectations downwards in an effort to draw in potential collaborators.
English Translation:
Chelsea is actively seeking a new front-of-shirt sponsor for the upcoming 2026-27 season, with the club reportedly lowering their initial financial demands to attract suitable partners. Negotiations are reportedly in progress with companies like HP.